To a consumer that has never seen tinted moisturizer, they may not know what to expect. At first thought, it sounds like a moisturizer that gives a tint or little color before the foundation or even maybe a primer. This is not the case! Tinted moisturizers are providing woman with a sheer color that will last the day in place of a foundation. Now if you are expecting to fully cover up blemishes, spot, or dark circles this is not the product for you. This product is only going to provide a little coating of color over your skin. It is actually perfect for a day outside or on the beach as many tinted moisturizers have SPF in them. Someone with normal to dry skin, older woman, or even teens are normally sure to love this product.
Those with dry skin will love the hydrating formula. Older woman won’t have the cakey feeling of a heavy foundation. Teens can have makeup but keep it light, natural, and youthful.
There are several on the market right now and as the spring/summer season rolls in, there is sure to be more advertising for new brands and formulas. 
Stila Cosmetic- has a new formula for their SHEER COLOR TINTED MOISTURIZER w/SPF 20
* Oil free tinted moisturizer with SPF 20 protection
* Water-resistant
* Light-diffusing pigments help reduce the signs of wrinkles
* Ginseng root extract and Gingko Biloba Leaf extract contain antioxidant that helps prevent aging
*oil free
* Instant Moisture while giving a natural hint of color
*Covers imperfections with a hydrating touch
* Available in 6 shades
My drugstore favorite is CG Smoothers SPF 15 Tinted Moisture
~ Sheer coverage with high moisture
~ Glides on smooth and easy (I can use a brush or my hands)
~ Four shades of fair to light, light to medium, medium to dark, and deep~ Provides a natural look for all day wear
I originally bought this tinted moisturizer because it was on sale. I wanted to see if it gave me any coverage and if it would last all day. It was really nice to see that it was a sheer coverage that I could wear to the park with my kids or other outings without putting my everyday foundation on. Sometimes you just have those days you need a quick look. I still add a neutral blush, natural eye, a little gloss and the kids and I are out the door. Definitely, would recommend it for those outdoor and running late days.
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